Terms of Service

These Terms of Service explain the rules for using Keepsake Family History. Please read them carefully before creating an account or using our service.

Summary

Keepsake Family History is a private-first platform for turning family history records, memories and media into ancestor biographies. Nothing you add to Keepsake is made public by us.

Here are the key points:

• You must be at least 18 to use Keepsake.
• You are responsible for the family history information, photographs, documents, stories and other material you upload.
• You must only upload content that you have the right to use, including any required permission from living people shown, named or described in that content.
• Keepsake uses your content only to provide and operate the service.
• Keepsake uses AI and other technology to help create biographies and related content. You should review and edit AI-assisted output before relying on it.
• Keepsake is currently in beta, so features may change, improve or occasionally not work as expected.
• You can delete your account at any time.
• You must not remove Keepsake branding or commercially resell Keepsake-generated outputs without our permission.
• We may remove content or suspend access where legally or operationally necessary.

The full Terms below have the detail.

1. Who we are

Keepsake Family History is operated by Keepsake Family History Ltd, a company registered in England and Wales under company number 16998920.

Our registered address is:

Keepsake Family History Ltd
Digital Mansion
Pickwick Road
Corsham
Wiltshire
United Kingdom
SN13 9BL

You can contact us at: support@keepsakefamilyhistory.com

In these Terms, "Keepsake", "we", "us" or "our" means Keepsake Family History Ltd. "You" or "your" means the person using the service.

2. These Terms

These Terms apply when you access or use Keepsake, including our website, app, premium services and other services provided by the Keepsake brand.

By creating an account, you agree to these Terms.

You should also read our Privacy Policy, which explains how we collect and use personal data.

3. What Keepsake does

Keepsake helps users turn family history records, memories and media into a private repository of ancestor biographies.

Depending on the features available to you, you may be able to upload media, add family history information, write or edit biographies, create books or other digital outputs, or access specialised professional services.

Keepsake is a private-first service. Content added to Keepsake is not made public by us. Some sharing features may be introduced in future, but these will be designed for private sharing with trusted family and friends rather than public publication.

4. Beta service

Keepsake is currently in beta. This means the service is still being tested, improved and developed.

During beta:

• some features may be incomplete, experimental or unavailable;
• the service may contain bugs, errors or interruptions;
• we may add, change or remove features;
• we may limit access to certain features, plans or users.

We will use reasonable care and skill in providing the service, but you understand that a beta service may not operate in the same way as a fully launched product. We welcome feedback and reporting of bugs during this period.

5. Who can use Keepsake

You must be at least 18 years old to create an account or use Keepsake.

You must use Keepsake only for lawful purposes and in accordance with these Terms.

You are responsible for making sure that anyone who accesses Keepsake through your account complies with these Terms.

6. Your account

You need an account to use Keepsake.

You agree to provide accurate account information and keep it up to date. You are responsible for keeping your login details secure and for all activity under your account.

You must tell us promptly if you believe your account has been accessed without permission.

7. Subscriptions, story credits and payment

Keepsake offers free and paid plans.

A limited free version allows you to view and access certain content. New account users may receive a free story credit sample.

Paid plans may include subscription access, story credits, storage, premium features or additional support services. Some premium users may also be offered one-to-one support from genealogists, writers or other specialists.

Payments are processed by third-party payment providers. We do not control the payment provider's own systems, terms or privacy practices.

Prices, features and plan limits will be shown before you purchase. Unless stated otherwise, subscriptions renew automatically at the end of each billing period. You can turn off renewal or cancel your subscription through the account settings or payment process we make available.

If you do not renew a paid subscription, you may continue to have access to your account and content on a free plan, subject to the storage limits of that plan.

Refunds will be provided where required by UK law. Nothing in these Terms affects your statutory consumer rights.

8. Your content

In these Terms, "your content" means anything you upload, submit, create, write, store, process or generate through Keepsake. This may include photographs, documents, records, audio, video, names, dates, family stories, memories, notes, biographies, drafts and other family history materials.

You keep ownership of your content.

By using Keepsake, you give us a limited licence to host, store, copy, process, display, format, modify and use your content only as needed to provide, operate, maintain, secure and support the service.

This licence allows us to store, process, display, back up and secure your content; create biographies or related outputs; provide support; troubleshoot issues; and comply with legal obligations.

We will not make your content public. We will not use your content for marketing without your permission.

10. Indemnity for your content

You agree to indemnify Keepsake Family History Ltd against losses, claims, damages, liabilities, fines, penalties, costs and expenses arising from your breach of these Terms or from content you upload, submit or create through Keepsake.

This includes claims that your content infringes someone else's intellectual property rights, privacy rights, data protection rights, confidentiality rights or other legal rights.

This indemnity does not apply to the extent a claim is caused by Keepsake's own breach of law, negligence or failure to meet obligations that cannot legally be excluded.

11. AI-assisted features

Keepsake uses AI to help with various features of the service. You remain the editor and decision-maker. We use third-party technology providers to help deliver these features.

AI-assisted output may be incomplete, inaccurate, misleading, anachronistic or unsuitable. You are responsible for reviewing, editing, correcting and approving it before relying on it, sharing it or using it in a book or other final format.

Keepsake does not verify or fact-check content produced by the platform, except where we expressly state otherwise for specific premium services.

12. Private sharing

Keepsake may introduce private sharing features, such as inviting trusted family members or friends to view or collaborate on content.

If you use those features, you are responsible for deciding who to invite and what they may access. You should only share content with people you trust.

We may introduce additional terms, permissions or controls for sharing and collaboration features.

13. Prohibited content and conduct

You must not upload, create, store or use Keepsake for content or conduct that is:

• illegal;
• fraudulent or deceptive;
• sexually explicit;
• abusive, threatening or harassing;
• hateful or discriminatory;
• exploitative or harmful;
• defamatory;
• invasive of another person's privacy;
• infringing of intellectual property rights;
• designed to spread malware or interfere with the service;
• otherwise contrary to these Terms or applicable law.

You must not misuse Keepsake, attempt to gain unauthorised access to our systems, scrape or copy the service, reverse engineer our software, bypass usage limits, or use the service in a way that could damage Keepsake or other users.

14. Disputes, complaints and content removal

Family history can involve sensitive, personal or disputed material. You are responsible for the content you upload and for resolving family or third-party disputes relating to that content.

If we receive a complaint, legal request, data protection concern, intellectual property complaint or other dispute about content, we may take action we consider appropriate. This may include:

• asking you for more information;
• restricting access to the content;
• removing the content;
• suspending or terminating your account;
• preserving information where legally required;
• cooperating with lawful requests from regulators, courts or authorities.

We may remove disputed content promptly where we believe this is necessary to protect privacy, comply with law, reduce legal risk, protect the service, or respect another person's rights.

15. Export, download and account deletion

Where available, you may export or download your content using the tools we provide.

You are responsible for keeping your own copies of important family history materials. Keepsake should not be your only copy of irreplaceable records, photographs or memories.

You can delete your account at any time.

After you request account deletion, we will apply a 30-day cooling-off period. During this period, you may be able to reverse the deletion request.

After the 30-day period, we will delete your account content from active systems, except where we need to retain limited information for legal, security, fraud prevention, accounting, dispute resolution or compliance reasons.

16. Keepsake intellectual property, branding and commercial use

Keepsake owns or licenses the platform, software, design, branding, templates, tools, workflows, user interface and other materials that make up the service, excluding your content.

We grant you a limited, personal, non-transferable, non-exclusive licence to use Keepsake in accordance with these Terms.

You may use Keepsake-generated outputs for your personal, family, educational and non-commercial purposes. Unless we expressly agree in writing, you must not remove or obscure Keepsake branding, replace Keepsake attribution with your own or a third party's branding, resell Keepsake-generated outputs as a standalone commercial product or service, or use them as part of a competing genealogy, biography, publishing, AI or content-generation service.

You retain ownership of your underlying family history content and personal materials. Keepsake retains ownership of its formatting, presentation, templates, workflows, branding, design elements and other intellectual property.

You must not copy, modify, distribute, sell, lease, reverse engineer or exploit any part of Keepsake unless we give you written permission or the law allows it.

17. Third-party services

Keepsake may use third-party providers to operate the service, including payment processing, hosting, analytics, customer support, email, AI technology and other technical infrastructure.

Some third-party services may have their own terms and privacy notices. We are not responsible for third-party services that we do not control.

18. Availability and changes to the service

We aim to provide a reliable service, but we do not guarantee that Keepsake will always be available, uninterrupted, error-free or secure.

We may update, suspend, withdraw, limit or change parts of the service where reasonably necessary, including to improve Keepsake, maintain security, comply with law, manage beta testing or operate the business.

Where a change materially affects a paid subscription, we will try to give reasonable notice where practical.

19. Changes to these Terms

We may update these Terms from time to time.

If we make material changes, we will take reasonable steps to notify you, such as by email, in-app notice or posting an updated version on our website.

The updated Terms will apply from the date stated in the notice or, if no date is stated, from the date they are posted. If you continue using Keepsake after the updated Terms take effect, you agree to the updated Terms.

20. Consumer rights and our responsibility to you

Nothing in these Terms affects your statutory consumer rights.

If you are a consumer, you may have legal rights in relation to digital content, services, subscriptions, cancellation, refunds and remedies where something goes wrong. These rights apply in addition to these Terms.

We will provide the service with reasonable care and skill.

We are not responsible for:

• content you upload, submit or create;
• your failure to obtain rights, permissions or consents for uploaded content;
• inaccuracies in family history records or user-provided material;
• AI-assisted output that you have not reviewed or corrected;
• loss caused by your failure to keep independent copies of important materials;
• loss caused by unauthorised access resulting from your failure to keep your account secure;
• business losses, where you use Keepsake as a consumer service;
• indirect or consequential losses that were not reasonably foreseeable.

We do not exclude or limit liability where it would be unlawful to do so.

21. Suspension and termination

We may suspend or terminate your account, restrict access to features, or remove content if we reasonably believe that:

• you have breached these Terms;
• your content may breach the rights of another person;
• your use of Keepsake may create legal, security or operational risk;
• we are required to do so by law, regulator, court or authority;
• your payment fails and remains unresolved;
• you misuse the service.

Where reasonable, we will give notice before suspending or terminating your account. However, we may act immediately where needed to protect users, rights holders, the service or legal compliance.

You may stop using Keepsake at any time and may delete your account as described above.

22. Governing law, disputes and contact

These Terms are governed by the laws of England and Wales.

The courts of England and Wales will have jurisdiction, except that if you are a consumer living elsewhere in the UK or another country, you may also have rights to bring proceedings in your local courts where the law requires.

Before starting formal legal action, we encourage you to contact us so we can try to resolve the issue.

If you have any questions about these Terms, please contact us.